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Contagious: Why Things Catch On
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Prices and availability are updated daily. Please confirm on the seller's website before buying.

Contagious: Why Things Catch On

Nonfiction

DZD 1,600

View on bigdealbookstore.com
Prices and availability are updated daily. Please confirm on the seller's website before buying.
Description

Why do some products and ideas become wildly popular while others fail? What makes online content go viral? Jonah Berger, a Wharton professor, shares the secret science behind word-of-mouth and social transmission.

Auteur : Jonah Berger

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